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Have a good look at modern cards.
You will find that they are tools for many tasks. It’s not just your usual first point of contact with someone you consider a potential customer.
Today, business owners wisely use cards as a powerful marketing tool. These tools meet many basic professional needs: advertising, product recognition, call-to-action, and contact details.
Properly designed, these magical cards can leave a lasting impression and create long-lasting customers from strangers passing by.
But before we get into the 7 Rules of business card design, let’s talk a little bit about what you’ll need before you start.
- Complete logo: Logos are the most important decision for displaying a logo. Not only will these items play a major role in shaping your business card, but they will also help influence other areas such as orderliness and ownership.
- Enter only important details: Here’s an old saying “Less is more”. Adding empty space gives the eye a certain amount of rest and makes the details you include noticeable.
- Build your card with your audience in mind: If your target audience is composers, you will create a different type of card than you would a banker.
- The brand color scheme: The branding of most business card templates remains clear and simple. Some carry colors. Which of the following, best describes your product identity? While bright colors are ready to give a new and interesting touch, too many colors are not desirable. It makes the space appear crowded and confusing.
1. Study The Best Business Cards From A Variety Of Industries
One of the best ways to create business cards remains... to study working business cards from a variety of industries, including your own.
Try to collect as many as possible and place them on a flat surface. Write down what you like and dislike about each card, what you find remarkable, and what you think doesn't work.
Next, focus on your competitors' cards. Do they have the same characteristics? What are the outstanding cards and why? What attracts you and why?
You may want to imitate some of the qualities that you have seen, and you may find it effective or memorable in the cards you have read.
Just remember, though, that you don’t want to imitate your competition too much because you want to retain some qualities that will differentiate your business.
2. Choose The Shape And Size That Suits Your Product
Your next decision is the shape and size of the card. If you have already decided on a traditional rectangular business card, you can skip the card size and shape. If, however, you want to learn about all your options, or strategies out of the box, keep reading.
As printing methods become superior and less expensive, experts have more space to test other designs. The asset printing process allows you to cut any shape you want and still print in bulk.
But if you want to play or really shine, you can use any makeup: animal mascots, product frames you sell, or a completely original shape.You can also create your entire business card theme with clever cuts, giving them a sense of personality and consequently accessibility. Whether or not to use creative situations depends on the image you want to convey.
Special circumstances make you look more attractive and help you make an impression, but they can have a negative impact on more legitimate industries.
You will also want to keep asset management in mind, such as how the card goes into the wallet. Get this template now at store.designspace.agency
Now let’s talk about the size...
This mostly depends on the country level, so that’s a good place to start. Even if you plan to shine, you should know what everyone is doing to counteract that.
No matter what size, you always want to look at three things when designing:
- Bleeding area: The outer part of the card may be removed.
- Cutting line: A straight line for cutting cards.
3. Enter Your Logo And Diagram Using Basic Design Principles
At this stage, we begin to edit the visual elements of your business card design, first with the logo.
Your logo should be centered on your business card. It may also be helpful to use a grid to achieve the correct business card design for all the items you use.
This will help you to achieve the right level of knowledge and ensure good coherence because a supplementary graphic design works well for displaying your brand identity.
Without being specific, you can communicate your personality or your brand visually, including colors, using the template. For example, if you want to look comfortable or approachable, a good cartoon and other bright colors will do the trick.
4. Select the Appropriate Font, Enter only required text
Now you know what types of cards appeal to your audience (from #1). You also know the size and design options that work best for your business (from #2 & #3).
So the next step is to decide what to put on your business card. Fonts make text readable.Choose a font that represents your personality.
A clean and modern sans-serif, an independent and elegant script, or an old and timeless serif font. Remember that business cards not only provide details but also store them.
People may already know your number, address, or URL, but keep your card in case they forget it. You should fancy using 2-3 sizes so that the typeface is different from others in card design. This also helps to create a management category when using text. But make sure they do not overlap. Take advantage of this template if you run a formal business
5. Consider Adding a QR Code
QR Codes are very useful when designing Business card templates.
When you need to enter information into the limited-spaced card, the proven method is to create your QR code.
A QRCode is the best way to enter all the details of your company without making the card look full. Additionally, you can establish links between content on your website and other online platforms, with printed information. If you don’t have one already, you can easily edit this template.
6. Don't Forget To Use The CTA
While most cards don’t have a call to action, you should think about it.
Make your card an important marketing tool by printing special offers or discounts for your customers. You never know…… your business cards may silently generate consistent business prospects.
7. Complete Your Design, Tips, And Mistakes To Avoid
With all the features available, accurate predictions of your final color choices, and special finishes, you can re-evaluate your design to make sure everything works.
Check twice to make sure you did not fall into any common pitfalls. Is the text legible? Do the colors collide? Are there things too close to the edge?
Avoid Boundaries: Borders can be seen as a good choice of formatting for your card's content - and of course, in theory - but the proliferation of cutting errors means that the borders do worse than good. Cutting the whole card in one order in bulk is a good thing, and that’s why it’s best to design it with safe areas. With borders, small cut errors are exaggerated and undermine the overall design.
Save Money On Colors: When working on a budget, do not skip building materials or plurals. You can cut a lump of cost using just one or two colors. When you add more colors, the price increases and a wise designer will be able to make one or two colors look good.
Use the Professional Business Card Template
Finally, if you know your way around Adobe Photoshop and/or Illustrator, one of the best ways to make sure you do well in the design of your business card is to use business card templates available in store.designspace.agency